Get Creative: Finding Work in a Challenging Job Market
- Beth Pampaloni
- Oct 7
- 3 min read
By Beth Pampaloni
Let’s face it, the job market is tough right now. Sending dozens of applications and waiting for the phone to ring can feel like an endless cycle. But here’s the good news: you don’t have to stay stuck in that rut. The people who are finding success today aren’t just waiting for opportunities; they’re getting creative about how they work, earn, and build their futures.
Redefining What “Work” Looks Like
Gone are the days when the only path forward was a traditional 9-to-5 job. Today, work can take many forms—and the more open you are to exploring those options, the more likely you’ll uncover opportunities.
One option that is gaining momentum is fractional work. Think of it like this: instead of a company hiring a full-time leader or specialist, they bring someone part-time to lend their expertise. For example, a “fractional CFO” may work with three different companies, dedicating a few hours each week to each one. This gives the company access to talent, and it gives you flexibility, variety, and the chance to grow your income in new ways.
Then there’s project and contract work. Maybe it’s a three-month assignment to launch a product, or a six-month contract to manage a team through a transition. These opportunities not only keep you engaged and earning money but also expand your network and give you fresh experiences to showcase.
And here’s something to really consider: the future of work may mean bundling together several part-time opportunities. Imagine balancing two fractional roles and a side hustle—that combination could add up to a full-time income, with even more freedom and variety than a traditional job. Being open to that possibility could completely reshape how you think about your career.
The Power of the Side Hustle
Don’t underestimate the value of a good side hustle. Whether it’s freelancing, tutoring, designing, consulting, or even driving rideshare, side hustles can help you bridge the gap—and sometimes, they grow into something much bigger. Many successful businesses and careers started as small, creative ways to make money on the side.
Why Creativity Wins
The truth is, creativity isn’t just about earning money, it’s about momentum. Every project, gig, or side hustle moves you forward, adds to your story, and shows future employers (or clients!) that you’re resourceful, adaptable, and driven.
So instead of thinking, “I can’t find a job,” shift the mindset to: “How can I put my skills to work in new ways right now?” That shift in perspective can make all the difference.
The Bottom Line
In today’s climate, the traditional job search alone may not get you where you want to go. But by embracing fractional, contract, project, and side work—and even bundling a few part-time opportunities together—you can create a path that not only sustains you now but also opens doors you never expected.
Get creative. Be flexible. Keep moving forward. Your next opportunity may not look like the traditional 9-to-5 job you’ve had in the past, but it could be exactly what you need to build the career and life that you want.
Don’t wait for the “perfect” job to show up—start exploring, experimenting, and saying yes to new ways of working. The sooner you change your mindset, the sooner a new opportunity may find you!
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Beth Pampaloni is member of Phase2Careers Advisory Board.
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